The UFI-Exhibition Management Degree (EMD)
Today's International Professional Standard for Exhibition Organizers and Venue Managers
At its 73rd Annual Congress in Beijing, UFI announced the launch of a new "Exhibition Management Degree” (EMD) aimed at raising today’s international standard for professional training for exhibition organizers and venue managers.
Graduates of the 150-hour UFI-EMD course will have gained valuable management skills which they can apply to the professional management of exhibition and convention centres and to the development of successful trade shows and conferences.
UFI is cooperating on this course with the Steinbeis Transfer Centre (STZ-ECE) "Exhibition, Convention and Event Management" at the University of Cooperative Education, Ravensburg, Germany.
The “UFI Exhibition Management Degree” expands the range of educational training opportunities for UFI members and exhibition professionals around the world. The UFI-EMD training course includes 150 programme hours and contains both on-site seminars and e-learning sessions.
The foundation of the course concept is grounded on its offer of practice-oriented educational training which draws from scientific methods and knowledge applications.
The complementary e-learning platform provides an additional opportunity for participants to consult with a broad range of international experts.
Knowledge gained through the UFI-EMD course can be applied immediately to exhibition and convention management. The course curriculum includes
- project management
- business strategy development
- risk management
- intercultural human resource management
- and cost controls
With a focus on programme development, the course looks deeply at market research and exhibition marketing with a special focus on CRM, public relations, sponsoring and special event marketing.
Logistics are included with course focus on stand building, service partner management, and facility and information management. These subjects will be taught by a selection of experienced international trainers.